In the 2026 National Student Advertising Competition (NSAC) through the American Advertising Federation (AAF), the University of Oregon Ad Team earned 1st place, competing against more than 150 universities nationwide.

As part of this win, we’ve been given the opportunity to collaborate with this year’s client, the NFL, to bring our campaign to life. While campaign details are confidential, we look forward to sharing our work this fall, both here and on the big screen in front of millions of viewers!

Team 678

Project Managers

Mikala Selman (Director) Katarina Roesigner

Account Managers

Hana Hesse (Director) Sela Smith

Strategists

Lyla Paru (Director) Connor Baird Madeleine Herion Stephanie Jersey

Media Planners

Elise Delamarter (Director) Madison Justrich James Metz Melody Masroor Rian Beuerlein

Creatives

Jack DeKoker (Director) Maddy Lazarow Ben Hider Caitlyn Reichow Clara Petke-Long Cing Dim Ruby Joyce Sylvie Rokoff Cameron Burns Harry Nowinsky

Copywriters

Ellie Watson (Director) Stella Lucas Milo Silverstein Tessa Campbell Avery Wilson

Production

Austin Janavs (Director) Adam Duran Amarion Akinsanya Benjamin Zuk Kira Griffith

Advisors

Christine Wise Dave Koranda