Producer & Director: Adam J. Duran

Jack DeKoker (left), Lyla Peru (middle), Elise Delamarter (right)

As ad enthusiasts on the University of Oregon Ad Team, we bring a sharp eye for what makes an ad succeed — what draws people in, what feels off-brand, and what truly stands out. The Super Bowl is one of advertising’s biggest stages, so every choice matters.

In this video, we talk through what works, what doesn’t, and how brands use creative ideas and audience insight to make their moment memorable.